Quick checks
1
Confirm a click was tracked first
Conversions only count when the visitor previously clicked a tracked link. If the click wasn’t recorded, fix that first — see Tracking isn’t recording clicks.
2
Confirm the script is loading
The tracking script must load on both your landing page and your thank-you page. The landing page stores the click ID; the thank-you page records the conversion. Open each page, press F12, go to the Network tab, and look for
cg-tracker.js. If it’s missing, the script isn’t installed on that page. See Install the tracking script.3
Verify your Tracking ID
Make sure the
data-tracking-id (or contentgroveConfig.trackingId) matches the Tracking ID in Settings → Tracking. A wrong or placeholder value (YOUR_TRACKING_ID) stops tracking.4
Check the thank-you URL matches your offer
The thank-you page URL must match the pattern and match type on your offer. “Includes” is flexible; an overly strict “Exact match” is a common cause.
5
Check the 30-day window
A conversion is attributed only if it happens within 30 days of the click, in the same browser. Conversions outside that window, or in a different browser, can’t be linked.
6
Check consent and subscription
If you use a consent management platform, the script only runs after the visitor grants consent. In strict consent mode (
data-require-consent="true"), tracking stays blocked until consent is given. Tracking also requires an active subscription. See GDPR and consent.Console messages
Open the Console tab in your browser’s developer tools and look for messages:Google Tag Manager
If you installed via GTM, the most common cause is the wrong trigger. Use Page View – DOM Ready, not “Container Loaded”, make sure the config loads first, and confirm you clicked Submit and Publish. See Set up tracking in Google Tag Manager.Test the full flow
Click one of your tracking links, complete your form or purchase, reach the thank-you page, and check your dashboard. Testing in an incognito window helps confirm the click ID is set and read correctly.Refreshing the thank-you page won’t add extra conversions — each click counts at most once. Manual conversions you add yourself are separate and aren’t auto-attributed.