Create an offer
1
Open offers
Go to the Offers page and click Create offer.
2
Name the offer
Give it a memorable name, such as “Free course download”. This is how it appears in your analytics and link settings.
3
Set a value (optional)
Enter the Offer Value — the revenue you earn each time this offer converts — and contentgrove attributes that amount to every conversion, so you can see revenue by video. Leave it blank for conversions with no direct dollar value, such as a newsletter signup or a free download. Those still count as conversions; their value simply shows as Untracked.
4
Set your landing page
Enter the landing page URL (where you send viewers) and choose how it should match. For landing pages, Starts with is usually best because it still matches when tracking parameters are appended. See how clicks and conversions are counted.
5
Set your thank-you page
Enter the thank-you page URL (where visitors land after converting) and choose its match type. Includes is flexible; Starts with is more specific.
6
Save
Click Create.
Use offers with links
When you generate a tracking link, choose Offer link and select the offer to enable conversion tracking. Affiliate links track clicks only, without an offer. See Create links.You can create a new offer directly from the offer dropdown while generating a link, so you don’t have to switch pages.
Multi-step funnels
Some funnels have an intermediate step before the real sale — visitors book a call, register for a webinar, or fill out an application, and only buy later (often on the call itself). contentgrove counts a conversion the moment a tracked visitor reaches an offer’s thank-you page, and it doesn’t chain funnel steps together automatically. You can still represent a multi-step funnel well by choosing which step your offer measures.1
Pick the step that matters most
Decide which single action is the conversion you want to attribute to your videos. For call, webinar, or application funnels, this is usually the booking or registration confirmation — it’s the last online step you can reliably measure, and it tells you which videos drive booked calls and leads.
2
Point the thank-you page at that step
Set the offer’s thank-you page to that step’s confirmation page — for example, the “You’re booked” or “Thanks for registering” page. A conversion is counted when a tracked visitor reaches it.
3
Choose how to value it
Leave the Offer Value blank to simply count bookings (they show as Untracked), or enter an expected value per booking — your average sale price multiplied by the share of bookings that go on to buy — for a modeled revenue view.
To watch two steps at once, create a separate offer and tracking link for each and use them on the matching calls to action. contentgrove measures the two offers independently — it won’t automatically link a later sale back to the same visitor’s earlier booking click.