Skip to main content
The Analytics page brings your YouTube views together with the clicks, conversions, and revenue your videos generate. This is a tour of what you’ll find; for precise definitions, see Metric definitions.

Summary metrics

At the top, four cards summarize the selected period:

Views

YouTube views for your videos.

Clicks

Clicks on your tracking links.

Conversions

Completed offers attributed to your videos.

Revenue

Revenue from attributed conversions.

Filters

Use the filters bar to set the date range and narrow results, for example by offer or link. The whole page — summary cards, charts, and the video table — updates to match.

Charts and data views

A toggle in the filters bar switches how the page below the summary cards is shown:
  • Charts view — the visual dashboard: charts, per-video cards, and geography and device breakdowns. Best for spotting trends and comparing videos at a glance.
  • Data view — a sortable table with one row per video, carrying the full set of metrics side by side. Best for ranking videos and reading exact numbers.
The summary cards stay at the top in both views.

Charts view

Analytics overview

An area chart plotting views, clicks, and conversions day by day across the selected period, so you can see trends and spikes. Views use the left axis; clicks and conversions use the right. Days still inside YouTube’s reporting delay are shaded to show those numbers may still rise.

Video performance analysis

A scatter chart where each bubble is a video, placed by its views (left to right) and conversion rate (bottom to top). Bubble size and color intensity show revenue, so your high-view, high-converting, high-earning videos stand out toward the top right.

Top 5 videos by revenue

A bar chart of your five highest-earning videos in the period — a quick read on what’s making the most money.

Conversion funnel

Shows how your audience narrows through the three tracked stages — views → clicks → conversions — with the drop-off at each step, so you can see where you’re losing people.

Clicks vs. engagement score

A bar chart comparing each video’s engagement score (likes, comments, and shares per 1,000 views) with its click score (link clicks per 1,000 views). A gap between the two flags videos that engage viewers but don’t drive clicks, or the reverse.

Geography and devices

Below the charts, Top countries by clicks ranks where your clicks come from, and Device type by clicks splits them across desktop, mobile, and tablet. Both come from contentgrove’s own click data.

Data view

Switch to data view for a sortable table with one row per video (and per bio link). Alongside views, clicks, and conversions, each row carries the full metric set: CTR, unique clicks, views-to-conversion rate, revenue, conversion rate, revenue per view, revenue per click, plus YouTube stats like watch time, average view duration, subscribers gained, likes, shares, and comments.
  • Sort by any metric — click a column header to sort by it; click again to reverse. The table opens sorted by clicks, highest first.
  • Manage conversions — open a row’s menu to review the conversions recorded for that video and add or remove one by hand.
  • Reset tracking data — editors can clear all clicks and conversions for a video or bio link. This can’t be undone.
For what each column means and how it’s calculated, see Metric definitions.
YouTube can delay its reporting by up to 72 hours, so view-based metrics for the last few days may be incomplete and rise later. Click, conversion, and revenue data from contentgrove is not subject to that delay.

Make decisions from it

Compare videos to learn which topics and formats convert best, then put your best-performing links in more videos. Data view is the fastest way to do this — sort by revenue per click or conversion rate to find your most efficient videos. For the meaning of every metric, see Metric definitions.
Last modified on July 11, 2026