This page defines the metrics you’ll see across the analytics page so you can read them with confidence.
Core metrics
Rates and derived metrics
Period comparison
Where contentgrove shows a change versus the previous period, it compares the selected range against the equivalent range immediately before it, so you can see whether a metric is trending up or down.
Data freshness
Clicks, conversions, and revenue come from contentgrove’s own tracking and are available without delay. View-based metrics come from YouTube, which can lag by up to 72 hours, so the most recent few days may rise as YouTube finalizes its reporting.
When a recent-day number looks low, check whether it falls inside YouTube’s reporting delay before drawing conclusions.
